Last updated · 2026
Privacy
SĀMA respects your privacy. This short note explains what we collect when you visit the site, leave your details to book, join the founders list or sign one of the studio's waivers, and why.
What we collect
When you join the founders list we collect your name, email, an optional interest and your language preference. When you leave your details to book (on our booking page, a campaign page, or before a button takes you to Mindbody), we collect your first and last name, your email where we ask for it, your phone number and the class or page you were heading to.
Why we collect it
To confirm your class, help you book, and share SĀMA news and offers with you. We never sell or rent your information.
Release of liability
When you sign the studio's release of liability, we keep a record of your name, email, date of birth, the date and time you signed, your device's IP address and browser, and the version of the agreement — so there is a verifiable record of your consent. It is kept as a legal record for as long as it is needed.
Pregnancy waiver
If you sign the pregnancy waiver, we also keep the details it asks for: your phone, estimated due date and week of pregnancy, an emergency contact and, if you add them, your healthcare provider's details and any restrictions. They are used only for your safety in class, seen only by the studio team, and never used for advertising or measurement.
Advertising & measurement
Our website uses the Meta Pixel and Meta's Conversions API to measure visits and actions on the site — like viewing a page, joining the founders list, or tapping to book a class or buy a membership — and to show SĀMA ads on Facebook and Instagram. This uses cookies and shares technical data with Meta (such as your IP address and browser) and, when you leave your details in one of our forms, your email or phone number and your name in hashed form (converted into an unreadable code). Nothing from the studio's waivers is ever shared. You can manage how Meta uses this in your Facebook or Instagram ad settings.
Site analytics
We use PostHog to understand how the site is used: the pages visited, the buttons tapped, and session replays in which everything typed into a form is hidden. When you leave your details, we link your visits to them so we can see which pages helped you decide. PostHog stores this data for us in the United States, and it isn't used for advertising.
Your choices
You can unsubscribe at any time, or ask us to delete your details, by emailing us. We keep your information only as long as it's needed.
Contact
Questions about your data? Write to us — we're happy to help. samastudio2026@gmail.com.